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Event curation at Web Summit Lisbon

Corporate client · Estácio (YDUQS group) · 2026

Event curation at Web Summit Lisbon
The challenge

Prepare a five-person delegation from Estácio, one of the largest education groups in Brazil, for Web Summit Lisbon 2026. The goal was not to take the business abroad but to bring international practice home: student acquisition through affiliate networks, AI for communication at scale and lower acquisition costs.

Web Summit Lisbon takes place from 9 to 12 November 2026, so the Connect and Report phases are still ahead.

How the program ran
  1. Phase 1

    How the program ran

    Steps

    Prepare

    • Kickoff with the client to set goals, priority themes and the profile of the right companies
    • An ideal profile built around networks that sell on behalf of a brand: affiliates, franchisees, brokers, ambassadors and creators
  2. Phase 2

    Explore & Validate

    • Four mapping rounds across Portugal and the rest of Europe, each one refined by the client's feedback on the previous round
    • The right person to meet at each company (partnerships, growth, sales and marketing), with LinkedIn profiles
  3. Phase 3

    Connect

    • Outreach to the shortlisted companies and meeting scheduling before the event
    • A briefing and an individual agenda for each of the five delegates, with different levels of seniority
  4. Phase 4

    Report

    • Final report after the event, with every conversation and its next step
    • Satisfaction survey and follow-up of the leads after Lisbon
BIG NUMBERS
300+companies mapped in Portugal and Europe
300+decision-makers identified
4mapping rounds refined with the client
5delegates with their own agendas
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