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Event curation at Web Summit Lisbon

Corporate client · Brazilian education group · 2026

Event curation at Web Summit Lisbon
The challenge

Prepare a five-person delegation from a Brazilian education group for Web Summit Lisbon 2026. The goal was not to take the business abroad but to bring international practice home: student acquisition through affiliate networks, AI for communication at scale and lower acquisition costs.

Client name kept confidential. Web Summit Lisbon takes place from 9 to 12 November 2026, so the Connect and Report phases are still ahead.

How the program ran
  1. Phase 1

    How the program ran

    Steps

    Prepare

    • Kickoff with the client to set goals, priority themes and the profile of the right companies
    • An ideal profile built around networks that sell on behalf of a brand: affiliates, franchisees, brokers, ambassadors and creators
  2. Phase 2

    Explore & Validate

    • Four mapping rounds across Portugal and the rest of Europe, each one refined by the client's feedback on the previous round
    • The right person to meet at each company (partnerships, growth, sales and marketing), with LinkedIn profiles
  3. Phase 3

    Connect

    • Outreach to the shortlisted companies and meeting scheduling before the event
    • A briefing and an individual agenda for each of the five delegates, with different levels of seniority
  4. Phase 4

    Report

    • Final report after the event, with every conversation and its next step
    • Satisfaction survey and follow-up of the leads after Lisbon
BIG NUMBERS
190companies mapped in Portugal and Europe
300+decision-makers identified
4mapping rounds refined with the client
5delegates with their own agendas
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