Market Fit Calculator | Simplify Your International Market Selection
If you’re planning to expand globally, choosing the right country is critical. Our Market Fit Calculator simplifies your international market selection by helping you compare and identify the best opportunities based on your business goals — whether it’s revenue growth, cost reduction, competitiveness, or risk diversification.
Why International Market Selection Matters for Your Business
Expanding into the wrong market can lead to wasted resources and missed opportunities. The Market Fit Calculator helps companies like yours:
✅ Filter out irrelevant countries using clear criteria
✅ Compare markets with pre-loaded economic and business data
✅ Define custom categories based on your expansion goals
✅ Visualize and rank market opportunities with real-time fit scores
This tool was built based on experience from 200+ internationalization projects and turns complex decision-making into a smart, automated process.
How It Works
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Define your selection criteria — such as market size, customer potential, operating costs, or regulations.
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Choose your target countries — or let the platform help you narrow them down.
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Get automatic scores — and a visual comparison that shows where your product fits best.
No complex spreadsheets. No guesswork. Just fast, strategic decisions for your international market selection process.
Who Is This Tool For?
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Startups and scale-ups expanding abroad
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Consultants supporting global growth
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Strategy, marketing, or sales teams identifying new markets
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Any company that wants to expand internationally with confidence
Get started now
💡 Gain clarity. Save time. Minimize risks.
Click below to find out which international market offers the best opportunity for your business.
TRY THE MARKET FIT CALCULATOR NOW – €99
Start with the Right Foundation
Before using the Market Fit Calculator, we recommend taking the International Expansion Assessment.
It helps you evaluate your company’s internal readiness and define clear objectives — a crucial first step to ensure your international market selection is aligned with your business reality.