Internationalization Canvas
One page your team fills in together to plan the next market: why you are going, what you have, where to go and how to enter.
Eleven questions, in the order you answer them
Open a block to see what goes in it.
1Internationalization goalWhy are we going international?
More customers, a market with friendlier regulation, lower development costs.
2Results (KPIs)How will we measure success?
SMART targets, such as 10k in sales in year one or three new hires in six months.
3ResourcesWhat can we commit?
Budget, weekly hours of the team, government support, partners and existing channels.
4LimitationsWhat could hold us back?
Limited resources, complex regulation, a team new to international markets.
5aTarget market criteriaWhat should the country offer?
The criteria an ideal market meets for your company, adjusted to your goal.
5bCountry optionsWhich countries match?
Research the markets that meet the criteria. This is where you choose.
6Lean strategyWhich entry route suits us?
One of seven lean routes that keep the cost of entering low.
7StakeholdersWho are the customers and partners?
Potential clients, partners and networks in the new country.
8Value propositionWhat strengths do we bring?
Your advantages and how to adapt them for buyers abroad.
9Cost structureWhat will it cost?
People, marketing, office space, local tools.
10LocalizationWhat has to change?
Payment gateways, language, contracts, local partners.
How to use it
- Part IAgree on the whyGoal, KPIs, resources and limits. Most teams fill this part in one meeting.
- Part IIChoose the marketWrite the criteria first, then research the countries that meet them.
- Part IIIPlan the entryRoute, stakeholders, value proposition, costs and what to localize.
Use the canvas to start the conversation, not to finish it. The answers in part II get better with data, which is where the Market Fit Calculator helps.
Turn the canvas into an entry plan
Orbis, our platform, takes the same questions further: a readiness score, your best-fit markets and an entry plan with the partners, potential clients and events to start with.
Next toolInternational Expansion AssessmentFind out how ready your company is to expand, with a score and a PDF report.→
Plan your next market with your team
Download the canvas and fill it in together.
Send it to us if you want a second look.