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Tool · Market selection
Market Fit Calculator
Score the countries on your shortlist against your own goals and see where your product fits best. The method comes from more than 200 internationalization projects.
4goals to weigh: revenue growth, cost reduction, competitiveness and risk diversification
1fit score per country, updated as you change the criteria
3steps from a long list of countries to a ranked shortlist
200+internationalization projects behind the method
01
What it does
Going into the wrong market costs money and time. The calculator turns the choice into a structured comparison, so the decision rests on your goals and not on a hunch.
- Filters out countries that do not fitClear criteria remove the markets that would never work for your company.
- Compares markets with data already loadedEconomic and business data for each country is in place, so you do not start from a blank sheet.
- Lets you set your own categoriesWeigh what matters for this expansion: market size, customer potential, operating costs or regulation.
- Ranks the markets with a fit scoreScores update as you change the criteria and show where your product has the best chance.
02
Illustrative example
How it works
- Step 1Define your criteriaMarket size, customer potential, operating costs, regulation. Give each one a weight.
- Step 2Choose your countriesAdd the markets you are considering, or let the data help you narrow the list.
- Step 3Read the scoresEvery country gets a fit score and a place in the ranking, side by side.
Market Fit Calculator · Ranking
Netherlands86
Portugal79
Germany72
Spain68
United Kingdom61
03
Who it is for
Startups and scale-upsChoosing the first or the next market abroad.
ConsultantsSupporting clients with their international growth.
Strategy, marketing and sales teamsLooking for the next market to open.
Any company going abroadThat wants to decide with data instead of guesswork.
04 · Before you start
Check if you are ready first
The calculator tells you where to go. It works best when you already know your company is ready to go. The International Expansion Assessment gives you a readiness score and a report on what to fix first.
Next toolInternationalization CanvasPlan the next market with your team on one page.→
Find the market that fits
Get the calculator and run your shortlist today.
Want a second look at the result? Our team can review it with you.